Our mission

Together with music producers & artists we create the sound of tomorrow. We provide support throughout the entire process of creating and communicating a work.

Our vision

We get the producers in the spotlight.

Our values

Our product is built for music producers.
It is designed around them to create the best experience possible. The producers are on our main stage and the spotlight is on them.

Connect people

Music industry is a people business.
We create synergies by connecting people.
In the ArtistConnect team and in our network.

Own it

Projects in the music production are dynamic and fast-paced by nature. We adapt to changing circumstances and take full ownership of our results.

The music industry is not transparent,
but we are.

Every inch of the music industry is characterised by intransparency. Outsiders have no possibility to participate. It is our core value to change that. Internally as well as externally. Trust is built on transparency.

Long-term view

There are always difficult times. We have our goal in mind and never give up.


We settle for nothing but the best.

Our team

Our leadership team comes from a variety of industries. We draw on experience from software engineering, content creation and investment banking. It is our ambition to constantly introduce new ideas & concepts from our industries to the hip-hop industry.

Matti Schmidt
Head of Tech

Matti is studying IT-Systems Engineering at the renowned Hasso-Plattner-Institute and was Full Stack Developer at the HPI School-Cloud.

Oliver Nowak
Head of Marketing

Oliver worked freelance as a UI designer, VFX artist and editor in music video production.

Loris Lange

Loris studied business administration in Mannheim & Madrid and worked in investment banking in Frankfurt am Main.

Felix Burger
Head of Finance

Felix is studying business administration at the Free University of Berlin and has worked professionally in auditing/financial controlling at a DAX company.

Our story

In the summer of 2019, Matti, Oliver and Loris graduated from high school together in a suburb of Berlin. The Berlin hip-hop culture shaped and inspired us. Nevertheless, we recognized many problems and potentials in the industry. Therefore, we decided to implement our own projects in the hip-hop industry.

Since we were able to bring in expertise from different industries, we quickly established new & innovative ideas in hip-hop.

At the beginning of 2020, our charts were launched. The charts were an unprecedented concept in hip-hop, where artists & producers were ranked using data and algorithms.

Shortly afterwards, our Beats/Kits platform appeared, offering aspiring producers & artists a way to sell or buy sounds.

In mid-2021, we published our first content formats with experts from the German hip-hop scene. At the end of the same year, we became part of the jury of the Hiphop.de Awards 2021.